Providing You With Travel Ready Itineraries Across Our Beautiful Region
Planning a tour starts with a place your clients will want to discover. Making it work takes useful information, local knowledge and a clear sense of what belongs together. We bring those starting points into one place for Ayrshire & the Islands.
This website is designed for tour operators and organisers developing programmes for international visitors. Explore suggested itineraries, discover local experiences and find resources to help introduce the region to your market. Whether you’re adding a day on the Ayrshire coast or building a longer mainland and island stay, start here and shape the journey around your clients.
Discover the Very Best of Ayrshire & the Islands
Some of Scotland’s best-known stories begin here. Robert Burns was born in Alloway. The first Open Championship was played at Prestwick. Along the coast, castles and country houses tell their own stories, with the islands providing a striking backdrop to the journey. There is plenty to build around those headline attractions. A harbour stop can become a leisurely lunch. A day exploring historic houses can leave room for gardens and coastal scenery. On Arran and Cumbrae, island life brings another dimension to a west coast programme.
Our purpose is to help more international visitors discover this part of Scotland by making it easier for the travel trade to include it. Working with tourism businesses and regional partners, we want to strengthen the connection between the experiences available here and the operators bringing guests to the UK. The aim is simple: more compelling tours, more opportunities for local businesses and more reasons to stay.
Here to Provide Support For Tours In the Region
Find Your Next Itinerary Idea
Explore suggested routes that help turn an interest in the region into a workable tour outline. Use them to identify the places your guests will enjoy, see how experiences could fit together and decide where Ayrshire & the Islands belongs within your wider Scottish programme.
Discover Experiences For Your Guests
Find inspiration across heritage, food and drink, coastal landscapes and island life. Start with your guests’ interests, then explore the experiences that could give your tour its character. Use individual listings to take the next step with providers and discuss the arrangements your clients will need.
Bring The Region To Life
Give your sales team and customers a clearer picture of what awaits. Our resources bring together imagery, video and itinerary material to support your planning and promotion. Explore the available content and download assets to add to your marketing and package material.
Start A Conversation With Us
Have a tour in mind or a question about including the region? Share your dates, interests and outline plans through our contact page. Whether you’re researching a first visit or developing an existing programme, your enquiry helps us understand what information would be most useful to you.
Meet Us At Upcoming Trade Shows
What Guests Have To Say
See the region through the experiences of visiting guests and the people who organise their tours, with feedback to help you picture how Ayrshire & the Islands could fit your programme.
Our Partners
Meet the partners helping showcase our region to international travel organisers.
What’s New In the Region
Ayrshire and the Islands: The Story We’re Taking to the World
This October, Ayrshire Chamber of Commerce will be attending VisitScotland’s Business Development Mission, one of Scotland’s flagship travel trade events, connecting destinations with international tour operators and buyers from key